About

Phobia is a collection of arts & wear from the U.S that strives to be more than just a brand. Originally conceptualized as a clothing company by Niklas Hegg in 2017, Phobia has gone further to combine clothing with art, animation, & filmmaking. Together this multimedia business encompasses the idea that one should fight their fears & chase their dreams. For we believe- when it seems like the whole world would rather have you hunker down & live in fear, you should push back & break free from the machine that controls our reality.

Phobia’s clown, who goes by the name of The Whistleblower, continues to push Phobia’s message through media inspired by all walks of life. As the machine begins to lose control of it’s tight grip around our lives, The Whistleblower lives in freedom as he removes our blindfold in order to reveal the truth that will help inspire more artists to create a brighter future & beyond.


“Fight Your Fears.”
- The Whistleblower